What You Need to Know about Tiktok Marketing in 2024
By Lauren Trujillo | November 7, 2023
If you’re looking to market your business on social media but don’t know where to begin, TikTok may be an ideal option for you in 2024.
TikTok creators consistently churn out creative, entertaining, and educational content that keeps users highly engaged. If your business can share high-quality content that taps into this culture, you will be rewarded with a rapt audience very quickly.
Here are a few things you should know before diving in:
Marketing on TikTok: Is it the Best Fit for Your Brand?
TikTok may be one of the newer social platforms on the block, but that shouldn’t discredit it.
TikTok has reached a massive audience with 1 BILLION active monthly users! And the fact that TikTok’s algorithm serves users content based on their unique preferences (rather than overall popularity) creates an opportunity businesses should not pass up.
However, it’s worth noting that TikTok’s algorithm will not recommend content that has been duplicated or posted elsewhere. So the content you create here should ideally stay here.
Consider these questions:
Can I reliably and consistently make video content?
Will the tools I have to record video create quality content?
Does my brand appeal to the main demographics (younger audiences, under 30), and if not, how can I make my brand relatable and shareable with the content I create?
Am I willing to experiment and test new methods and forms of content?
Am I marketing to consumers, not businesses?
Creating Content That Performs Well on Tiktok
If you’ve answered yes to the above questions, then it’s time to think about what performs best on Tiktok and how your brand can create ideal content for the platform!
TikTok is all about personality, authenticity, and being down to earth. How can your brand play into this? Here are a few of the most popular video formats to explore and determine your brand’s best fit.
Try them all or drill into one format. Get creative!
Marketing Strategies on Tiktok
Influencers: With so many users on TikTok, it’s no surprise that some have managed to amass millions of followers and high engagement rates in a short amount of time. If your business is a good candidate for working or collaborating with influencers, this is a great marketing strategy for building your own target audience and promoting your company!
Viral Hashtags and TikTok Sounds: TikTok is all about the trends and viral videos, and users love it when brands hop on board a trend and make it their own! The best way to find what’s trending is to search through viral hashtags and sounds.
Regardless of how TikTok may evolve in the future, it is undoubtedly a platform that’s booming right now, and one that brands should really consider capitalizing on for its current marketing potential!
Regardless of how TikTok may evolve in the future, it is undoubtedly a platform that’s booming right now, and one that brands should really consider capitalizing on for its current marketing potential!
Want a hand? Let’s work together to go viral!