By Laura Lawrence | Updated September 12, 2023

A brand’s aesthetic does a number of things — from aiding in brand recognition to creating a visual element that accurately portrays its tone, personality, and overall style.

While it’s not essential to have an Instagram feed that’s overly curated, perfectly edited, or expertly designed, it is hugely helpful — and beneficial! — to a brand to create a feed aesthetic; one that catches your eye and, ideally, allows you to recognize a brand just from *one* post that pops up on your feed. Need some pointers on how to make your content “pop”? Check out this in-depth guide from Planable on how to achieve a memorable aesthetic for your followers!

Need a little inspiration? We’ve rounded up 10 Instagram accounts that are crafting up incredible brand aesthetics to inspire you!

If you’re looking for a team of social media specialists to help you refresh your branding and create a cohesive aesthetic across your social media platforms, reach out to us today! Shoot us an email at hello@amrdigitalmarketing.com or head to our website to learn more!