5 Small Businesses in the Cannabis-Industry That Are Killing it on Social Media
As the legalization of cannabis continues to grow across the U.S., we’re seeing more and more small businesses in the cannabis industry emerge and find HUGE success on social media!
Today, we’re sharing 5 small businesses in the cannabis industry that are killing it on social media that you should know!
Miss Grass is a cannabis company that aims to break the stigma around this controversial plant. Focusing on a myriad of topics — from equity to social justice, sexuality, wellness, and just about everything in between, Miss Grass seeks to educate and inspire a new way of thinking about cannabis.
What they’re doing right:
They’re tackling social responsibility head-on, and they’re not afraid to talk about how they feel — and they encourage their audience to do the same. In an industry that can be polarizing, they’re creating a space that is inclusive and welcoming to all.
Miss Grass manages to cover hard-hitting topics with grace and style, while still sprinkling in the kind of engaging, light-hearted content that social media loves to see. They’ve found the balance, and that’s not an easy thing to do!
Mason Jar Event Group
Mason Jar Event Group is a female-owned, Colorado-based cannabis event company. They hold seasonal events that celebrate cannabis and community through good food, good music, and good vibes. Think of Mason Jar events as the Pinterest wedding you’ve been dreaming of, but throw in a cannabis bar, amazingly educated budtenders, and a cannabis-infused three-course meal.
What they’re doing right:
Mason Jar seamlessly infuses industry-related topics, their own event-based promotions, and fun-loving cannabis content throughout their social media accounts. They have cultivated an incredibly engaged audience, and have found some incredible locally-based partners and sponsors for their events.
Lost Coast is a Colorado-based craft cannabis cultivator. They drop exclusive batches of flower available at select dispensaries only.
What they’re doing right:
Through scenic images, and incredible photography of their flower, Lost Coast is able to create a vibe for their audience — whether they intimately know the product or not. When it comes to cannabis, users want to understand what the product is, where it’s coming from, and how it’s grown, and Lost Coast does a great job of portraying that through their content!
The Jane Parade is an online shop and blog dedicated to the modern cannabis user. Their online shop offers apparel and accessories ranging from shirts and hats to keychains and mugs, and their blog covers trending topics and provides playlists to enjoy while enjoying cannabis.
What they’re doing right:
They’ve created highly-coveted cannabis items, and often see items sell out in their shop. They do an excellent job of showcasing the product and creating demand on their social media channels!
Sweet Flower Shops is a cannabis retailer offering both flower — available for delivery in select areas! — and merchandise. The company is committed to hiring inclusively and diversely and mirrors that mindset throughout their online presence as well.
What they’re doing right:
A cannabis retailer should showcase its products, and Sweet Flower Shops manages to do so in a way that doesn’t feel sales-y. They create a demand easily by curating great photography and design. In addition to detailing their offerings throughout their feed, they also share incredible cannabis-focused cocktail recipes in their Instagram Stories that highlight their product offerings!